A savvy teenager who made £90,000 in three days has ambitions of being "Kardashian level big". Charlie Baker raked in the five-figure profit from his new drink brand Daze.

The 16-year-old lifestyle content creator - who also has a £6 million skincare business, Charles Kardashian Skin - spotted a gap in the market for an influencer or celebrity having their own non-alcoholic sparkling wine. The brand was launched on March 4 and within two days more than 7,200 orders had been placed.

“I saw how successful Logan Paul and KSI became with their Prime energy drink and wondered what I could do," the Instagram influencer told LancashireLive. “I hope to be Kardashian level big and double what I made with my skin care business last year."

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The teen, from Oswaldtwistle, said he went through "thousands of bottles" to find the right one but said " the finished product is honestly one of the best drinks I have tasted in my life". He continued: “So many sleepless nights and preparation has gone into this brand and I have gotten positive feedback from friends and family I did so much research to launch this like what flavours people like, safety protocols and who can buy it.

“It is incredible to have received that many orders already and I hope that the drinks sector will be the industry for me. It is crazy that people know who I am and it just baffles me about how people care about me.”

Charlie is currently in talks with Tesco about selling Daze products and is also hoping to sell them in Marks and Spencer and Asda. Currently there is just a fizzy white grape and elderflower flavour but he hopes to have up to 30 in the future and introduce still drinks.

His proud mum, Danielle Baker, said: “We are so so proud of Charlie and what he has achieved again. In three days alone he has earned his father and I’s annual salary which is crazy. We are so proud to say that Charlie has signed a contract, making sure that every single month for the rest of his life, he will donate 15 per cent of his monthly turnover, no matter how much that is, to charity.”

Daze, which is sold in recyclable champagne-style 750ml bottles, costs £15 and is available via the Daze website or ebay. Further updates can be found by following @drinkdaze or Charlie Michael Baker on Instagram.


2023-03-18T17:36:55Z dg43tfdfdgfd